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Email Deliverability Setup for Snoooz (IMAP / SMTP Users)

Victoria avatar
Written by Victoria
Updated over a month ago

Snoooz sends replies from your own email address using your email provider (IMAP/SMTP).

To make sure your replies:

  • arrive instantly

  • land in inboxes (not spam)

  • don’t show “unsafe” warnings

you must configure SPF, DKIM, and DMARC for your email domain.

This is a one-time setup.


✅ Who needs to do this?

You must complete this setup if:

  • your email ends in a custom domain
    (e.g. @yourcompany.com)

  • you connected Snoooz via IMAP / SMTP

You usually do NOT need this if:

  • you use Gmail or Outlook via direct OAuth connection

  • your email is a free address like @gmail.com, @yahoo.com, @icloud.com


🧠 Why this is required

Snoooz sends automated replies from your address.

Email providers like Gmail, Yahoo, and Outlook apply extra security checks to automated emails.

Without proper authentication:

  • replies may be delayed

  • emails may be marked “unsafe”

  • messages may land in spam

This is not specific to Snoooz — it applies to any tool sending email on your behalf.


🔐 What you need to configure (3 things)

1️⃣ SPF — Who is allowed to send email for your domain

SPF tells inbox providers which servers are allowed to send email using your domain.

Your SPF record must include your email provider.

Example:

v=spf1 include:_spf.google.com include:spf.zoho.com ~all

Most domains already have SPF configured.

Snoooz does not require a separate SPF entry.


2️⃣ DKIM — Proves the email was really sent by you (REQUIRED)

DKIM digitally signs your outgoing email.

⚠️ This is the most important step.
Without DKIM, automated replies are often delayed or flagged as unsafe.

What to do

  1. Log in to your email provider or domain admin

  2. Find DKIM settings

  3. Enable DKIM

  4. Add the DNS record they give you (TXT or CNAME)

Once enabled, your emails will include a DKIM-Signature header.


3️⃣ DMARC — Tells inboxes how to trust your email (REQUIRED)

DMARC tells providers how to handle emails that fail checks.

Add this minimum recommended DMARC record:

Name: _dmarc.yourdomain.com Value: v=DMARC1; p=none; adkim=s; aspf=s; rua=mailto:[email protected]

This:

  • enables DMARC

  • improves trust

  • does not block emails

You can tighten this later if you want.


🧭 Where to find DKIM & DMARC settings (common providers)

Provider

Where to look

Google Workspace

Admin Console → Gmail → Authenticate email

Microsoft 365

Defender → Email & collaboration → DKIM

Zoho Mail

Admin Console → Domains → DKIM

Yahoo / AOL

Domain control panel → Email authentication

iCloud (custom domain)

iCloud+ → Custom Email Domain

Fastmail

Settings → Domains → DKIM

GoDaddy Email

Email Admin → DNS → DKIM

PrivateEmail / Namecheap

Email Settings → DKIM

Roundcube

Check your hosting provider’s control panel

If unsure, contact your hosting provider and ask:
“How do I enable DKIM and DMARC for my domain?”


🔍 How to verify everything works

After setup:

  1. Send a test reply from Snoooz

  2. Open the email in Gmail

  3. Click “Show original”

You should see:

  • SPF: PASS

  • DKIM: PASS

  • DMARC: PASS

If any show FAIL, inbox delivery may be delayed.

FAQs


Will Snoooz send emails if I don’t do this?

Yes — but delivery may be slower or unreliable.


Can Snoooz configure this for me?

No. These settings must be configured on your domain.


✅ Summary

To ensure reliable email delivery with Snoooz:

  • ✔ Enable SPF

  • ✔ Enable DKIM (required)

  • ✔ Add DMARC (required)

This is a one-time setup and applies to all automated email tools.

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